
What We Do
As thought leaders in gender and tourism, we use our expertise to teach, advocate and ultimately spark fundamental change for women in tourism across the globe. We achieve this through the four pillars of our work: awards, impact projects, training and research.

Gender Equality Champion of the Year Award
This international award celebrates excellence in commitment to gender equality in tourism and hospitality. Through their transformative policies and practices, our champions set an inspiring example for others in the industry.
About the Award
Impact Projects
We develop sustainable tourism impact projects that enhance the lives of women. Our flagship initiative is Wamboma, which connects farming communities with the lucrative tourism industry in Tanzania.
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Training & Consultation
Strengthen your commitment to gender equality through training and consulting from our industry-leading team of experts. Whether it's a one-off workshop or ongoing strategic support, we can help.
Consult Us
Research & Publications
We lead significant research on gender and tourism, as well as presenting academic research in accessible formats. Other resources include practical advice for improving gender equality and stories of women working in the field.
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Together we can bring more equal opportunities to women across the industry.
We need your help to achieve our mission. Let's talk about partnering to make change.